Valentino Beauty Revived Studio 54 for Born in Roma 2025 Rendez-Vous Limited Editions Launch
COURTESY OF MIKE VITELLI / VALENTINO BEAUTY
Reviving the iconic venue on September 10th, Valentino Beauty reopened the historic and legendary Studio 54 for the first time since its closing in 1980. The launch of the Born in Roma 2025 Rendez-Vous Ivory Collection staged a lively showcase of bold audacity decorated in glamor.
COURTESY OF MIKE VITELLI / VALENTINO BEAUTY
Fashion insiders, cultural pioneers, emerging creatives, Friends of the House, and original patrons were brought together at the renowned address for the exclusive one-night-only celebration. Studio 54 transformed once more into a hub of creativity and self-expression, with the essence of freedom and individuality shining through every aspect.
Full of grit, glamor, and hedonism, Studio 54 once again became a crossroads of creativity and self-expression, freedom and individuality radiated was at the core of the event. Original Studio 54 personalities were in attendance such as Cher, Maripol, and Pat Cleveland, which made the celebration all the more effective.
COURTESY OF MIKE VITELLI / VALENTINO BEAUTY
COURTESY OF MIKE VITELLI / VALENTINO BEAUTY
Designed to reflect the Maison’s sophistication while paying homage to the extravagant legacy of Studio 54, attendees were sent through an odyssey of the nightclub’s infamous mythology, navigating a series of immersive settings that ranged from striking lounges to luminous bar areas, a reproduction of the original Studio 54 DJ booth, and, of course, a vibrant dance floor.
COURTESY OF MIKE VITELLI / VALENTINO BEAUTY
Alongside the Maison’s Born in Roma fragrances, the collection said hello to two icons of the Valentino Beauty universe: the Spike Valentino Ivory and Go-Cushion Glow Ivory. The Born in Roma Donna fragrance was created with luminous layers of orange blossom and marshmallow accord, bonded by Madagascar bourbon vanilla and white musk, while Born in Roma Uomo revealed its dynamic contrast of bergamot, aromatic lavandin, and a fireplace accord that induced a warm tension mirroring the affinity of the night itself.
COURTESY OF MIKE VITELLI / VALENTINO BEAUTY
The evening was elevated by performances throughout the evening. Avant-garde dance, live music, Violet Chachki astounded the audience with an aerial number evoking the whimsical, ever-surprising nature of Studio 54 parties of the past and Rollerena-inspired performers glided through the crowd alongside glamorous cigarette girls. The night was full of history, exuberant indulgence, and for those few hours, the outside world did not exist.
Article by Seana Watson, Associate Fashion Editor, PhotoBook Magazine
Tearsheets by Daniel López, Art Director, PhotoBook Magazine
*All images courtesy of Valentino
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