PHOTOBOOK MAGAZINE

PhotoBook Magazine, a digital high-fashion publication dedicated to celebrating diversity, sustainability, inclusivity, and the ethical treatment of animals, advocating for cruelty-free fashion and responsible industry practices through compelling photography and insightful writing. PhotoBook focuses on high profile talent from the worlds of television, film, music, theater and fashion. PhotoBook also features emerging talent in their “On the CUSP” and "RADAR" sections. 

The Who behind the Magazine

Alison Hernon is a visionary force in the world of fashion, seamlessly blending artistry and expertise as a renowned Celebrity & Fashion Stylist and Editor-in-Chief of PhotoBook Magazine—a cutting-edge digital publication dedicated to high fashion, diversity, and sustainability.

Based in New York City, Alison began her career at Interview, InStyle, and Vanity Fair, refining her craft as a fashion stylist assistant before stepping into the spotlight. With 25 years of experience, she has styled an impressive roster of celebrities, including Rachel Brosnahan, Maria Sharapova, the cast of Pose, Penn Badgley, Aubrey Plaza, Neil Patrick Harris, Anthony Mackie, and many more. Her editorial work has graced the pages of Vogue, Elle, Esquire, Schön, L’Officiel AU, L’Officiel Baltic, Glamour, As If, and Genlux, among others. In recognition of her expertise, she has been a proud member of the Wardrobe Union, Local 829, since 2016.

Alison’s work reflects a deep appreciation for fashion as both an art form and a statement, curating looks that exude sophistication, boldness, and originality. Known for her ability to surpass client expectations and navigate high-pressure environments with ease, she continues to shape the fashion landscape with her impeccable eye for detail and striking visual storytelling.

As Editor-in-Chief of PhotoBook Magazine, Alison champions emerging talent, pushes creative boundaries, and redefines modern fashion media. Through her leadership, PhotoBook has become a platform for cutting-edge editorial content, innovative fashion narratives, and exclusive industry insights, solidifying her influence as a leader in the fashion world.

Mike Ruiz’s mark on pop culture is undeniable. Mike is an autodidact having taught himself photography, film making, publishing, production, marketing and public relations. He is one of the more prolific photographers of his generation. His massive list of celebrity clients include Jared Leto, Anne Hathaway, Colman Domingo, Ariana DeBose, Niecy Nash, Michele Morrone, Billy Idol, Alan Ritchson, RuPaul, Anna Kendrick, Cardi B, Vanessa Williams, Katy Perry, Rose Byrne, Prince, Justin Theroux, Kim Kardashian, Nicki Minaj, Kelly Clarkson, Aubrey Plaza, Ricky Martin, Chance The Rapper, Jim Parsons, Queen Latifah, Beyonce, Betty White and literally thousands of others.

He’s also gone on to direct dozens of music videos for artists such as Kelly Rowland, Erika Jayne, RuPaul and directed the video for Vanessa Williams’ 2024 smash hit “LEGS.” He made his feature film directorial debut with the uproarious comedy “StarrBooty” starring RuPaul.

Not only does Mike excel behind the camera but his telegenic presence has landed him dozens of spots on television and in film. He has appeared numerous times on America’s Next Top Model, was a permanent fixture on Canada’s Next Top Model, appeared on the first 6 seasons of RuPaul’s Dragrace as the photographer on the season opener (a spot that was created especially for him) and has guest starred on several other reality television shows.

Mike is most proud of his community service having supported such organizations as The Ali Forney Center, GMHC, The Trevor Project, Housing Works, It Gets Better Campaign, Live OutLoud, Project Angel Food, GLAAD, Heritage of Pride and Pride Live.

Among some of Mike’s numerous honors include the Diamond Award from the Imperial Court of New York and The Ali Forney Center Advocate Award. Mike has also once served as the Grand Marshall of the Albuquerque, San Antonio and Tampa Pride Parades. Mike was also honored with a proclamation from the City of New York and has had the US flag flown of the United States Capitol at the request of Congressman Adam Schiff, all in recognition of his tireless efforts on behalf of the LGBTQ community.

Mike also advocates for animal rights supporting dozens of rescues and organizations such as PETA, Stand Up For Pits, Animal Farm Foundation, New Lease on Life, FOUR PAWS INT and Bark Nation. His “Shelter Pawtraits by Mike Ruiz” project has saved countless shelter animals from euthanasia and his wildly popular annual animal rescue calendar has been instrumental in raising hundreds of thousands of dollars over the years and has raised awareness for rescue organizations such as Louie’s Legacy Animal Rescue.