Tidal Hair Sticks Brings Back The 90s & Early 2000's With A Fun Twist
Tidal Hair Sticks, a brand based in Chesterfield, Virginia, creates handmade hair sticks to achieve that messy bun look popular in the 90s and early 2000s. Its website states that “unlike claw clips and scrunchies, they don’t damage your hair or cause tension headaches.” Tidal Hair Sticks ship to the United States and Canada via its website, https://tidalhairsticks.com, and offer international shipping through their Etsy shop. The brand addresses the question of possible cultural appropriation head on and reassures consumers that the product is not chopsticks, but a single prong hair pin, which has been used across several cultures for centuries.
The product is a black lacquered wooden stick ranging from 4 ½ to 6 inches in length, with beautiful, beaded embellishments at the top. The sticks often incorporate real gemstones, or unique glass beading. With dozens of styles to choose from, the options seem endless.
While intimidating at first sight, the website offers helpful tutorials to show you just how easy Tidal hair sticks are to use. The trick is to not just place it directly through the hair style but to twist it in the opposite direction before securing the stick into your hair. Everyone’s go to messy bun is now upgraded into a chic, effortless look without stress on your scalp or hairline. I found that, despite my thick wavy hair, these small sticks secured my hair with ease. Personally, a favorite style of mine is two low messy buns with two hair sticks in each. This can be achieved by first twisting a half section of hair, wrapping the section into a small tight bun, and securing with one hair stick. Then add a second hair stick into the bun for decorative purposes and repeat on the other side. Another favorite of mine has been a half up, half down style, which can be achieved with the same method, applying it to the top half section of your hair.
All in all, hair sticks are a simple way to elevate your looks channeling that 90s/Y2K vibe.
Tidal Hair Sticks:
Website: https://tidalhairsticks.com
Instagram: @tidalhairsticks
Article by Alessa Hatch, Contributor, PhotoBook Magazine
Tearsheets by Alexa Dyer, Graphic Design Intern, PhotoBook Magazine
*Images courtesy of Tidal Hair Sticks