Bridal label Renhue was founded in April 2022 by designers Maggie Wilson and Tara Strobach. All bridalwear centers around the concept of “future vintage,” meaning the pieces are so timeless and alluring that they will remain modern and wearable for decades to come. Every style is made to order, crafted with the finest quality fabrics and an unwavering commitment to fit, skill, and intention. Both designers got their start in bridal wear at an LA-based bridal label, with complimentary skillsets: Maggie worked as a designer, pattern maker, and technical designer, and Tara as a Design & Development Director. They design for the chic, mindful and confident bride.

Their latest collection, “Chapter IX,” debuted April 2026 at New York Bridal Fashion Week. It is inspired by Old Hollywood glamour: cinematic, alluring, and sensual. Elegant draping falls over sculpted interiors, while high-shine fabrics—Italian duchess satin and charmeuse—catch the light as if on film. This is exemplified through designs like the “Bacall” gown with flawless tailoring, a simple silhouette, and a dramatic neckline. The design is striking in its construction, but not over-embellished or dramatic. A dress to save for future generations.

Renhue is based in Atlanta and available at select retailers nationwide. Renhue operates on a made-to-order basis through a trunk show schedule. Brides can actually try on and purchase pieces from the collection as it drops in various bridal boutiques globally throughout the summer and fall of 2026.

Chapter IX is described as being steeped in the allure of Old Hollywood. What makes the intersection of Old Hollywood cinema and contemporary bridal wear feel so instinctive to you as designers?

Old Hollywood cinema and bridal wear both made us think of the power of the entrance. The arrival on the red carpet to flashbulbs is such an iconic image, and we wanted to bring that kind of magic to a first look or a walk down the aisle. This is such an exciting moment for a bride, and going into this collection, our only mission was to make her feel like the leading lady.

When designing this collection, were there specific films, stars, or moments that especially influenced your design process?

Every dress is named after an iconic actress who inspired us, from Lauren Bacall to Jean Harlow. When I was a little girl, I thought Rita Hayworth was the most beautiful woman I'd ever seen, and I loved watching her dance sequences with Fred Astaire in old films. I tried to channel her timeless beauty when designing this collection.

In the press release, the Renhue bride is defined as "confident, chic, and a woman who moves through a room knowing all eyes are on her." How do you inject that sense of confidence in the physical design of the garments?

Old Hollywood wasn't just about glamour; it was about tailoring, construction, and fit that could command a room and make any bride exude that star-quality presence. Applying those old Hollywood ideals to our tailored, sleek aesthetic resulted in dresses that feel effortless yet still deliver that magnetic, golden-age drama. We are fit-obsessed, and when brides wear our dresses, you can feel the extra care and attention that go into our making, from pattern to fabric, that will make you feel confident.

Describe the bride that the Chapter IX collection is made for. Who did you design this collection for?

Our bride is a confident woman with an artistic side, a classic aesthetic, but with a fashion edge. We are always thinking of her!

Because Chapter IX is traveling throughout the summer and fall, you have feedback from brides across different regions. How has the collection been received so far?

The response to Chapter IX has been overwhelmingly positive. We kicked off the collection this Spring at Barcelona Bridal Fashion Week before taking it on an international trunk show tour, introducing it to brides across several countries. Brides have been especially drawn to the richness of duchesse and charmeuse satins, embracing the sense of luxury, drama, and effortless glamour they bring. These fabrics create striking visual interest while allowing each bride to remain authentic to her own vision of bridal style. It's a balance of statement-making design and timeless elegance that continues to resonate.

Your partnership began back in 2010 in Los Angeles. How did this partnership flourish? Can you describe the dynamic of your relationship? How do your skills complement each other?

We were each other's "work wife" when we were young and first working in the industry. We worked closely together so we knew that our skills complimented one another and that we worked well together. Tara was doing R&D (research and development) for embroideries and fabrics at that time and I was running our sampling room with about six pattern makers and sewers. Between the two of us, we could get anything done.

You officially launched Renhue in April 2022. What made you decide to start your own Bridal brand?

We love weddings. Renhue was built on the principle of love conquering all, that is why we named the company after the two people who showed us endless love—my late Dad and Tara's late grandmother. Their names combined make the word 'Renhue'. We want to spread love and joy to all our brides and we are honored to be a part of their most joyful day.

You operate on a made-to-order model with an intense focus on fit. In an industry that can prioritize mass production, what are the biggest challenges and rewards of maintaining such an intentional approach?

I think anyone who is making a super bespoke product will tell you candidly that cost is the biggest challenge. We are committed to keeping our price points accessible even with a made-to-order product. This has been one of the brand's goals from day one. A bride should be able to afford her own dress and not have to lean on a grandparent or parents just to be able to walk down the aisle in the dress of her dreams. We're able to do this by keeping our development sample count low by making all our own patterns in house. We also run a tight ship with super talented people which means we keep our team small and handle everything personally, with care and cut the wastage that can occur in the development process.

What makes an item, specifically a wedding gown, "future vintage"? How do you ensure that the design and product will remain timeless in a culture so focused on trends?

We have incredible construction. In a fast fashion world where things are made to be disposible, we are making things that are going to last generations and be able to be handed down. We are not trend driven and all our design is rooted in timeless silhouettes, made in high quality materials— all sure to stand the test of time.

You have both been in the bridal industry for a long time. Have you seen a bride's design preferences and processes for finding the perfect dress change?

The dress fatique and hunt has risen to all new levels. While social media platforms have been a phenomenal tool for reach and inspiration, they've really hindered the bride's ability to know when the dress search should end. Even after saying "yes" to the dress, brides are still flooded with so much imagery, often times causing dress FOMO. It's tough to watch all the stress that this causes.

We've seen a lot of online bridal shopping platforms come and go. It seems that while customers are buying everything online, the wedding dress shopping experience is one that refuses to go online. Brides still want to try on dresses in person, feel the fabrics and share that moment with a loved one. It just can't be replaced.

As you approach your fifth year since launching the brand, how do you see the narrative of Renhue evolving in Chapter X and beyond?

The exciting unknown! Stay tuned.

Renhue has opened their first design studio in Atlanta

The gorgeous new space, located in Old Fourth Ward, was designed by Atlanta-based Jessica Davis of Atelier Davis, the Elle Decor A-List firm behind some of the city's most talked-about interiors. Wilson and Strobach worked closely with Davis to translate their design philosophy into a physical space, landing on three guiding words for the mood boards: tailored, warm, and balanced. The result is a studio that plays soft against hard and feminine against masculine - modern industrial bones softened with lived-in color and fabric - mirroring the same push-pull between structure and romance that defines every Renhue gown.

That studio now offers brides a bespoke service exclusive to Renhue's Atlanta location, letting them work one-on-one with Maggie and Tara to build a gown from the ground up, drawing on the same pattern-making and construction expertise behind every ready-to-wear Renhue piece.

The process begins with a design consultation, where brides sit down with the designers to shape their dream dress from the inside out - silhouette, fabrication, and finish details are all mapped against the bride's vision, informed by the same references that shape every Renhue collection: art, vintage photography, travel, architecture. From there, brides try on a curated range of existing Renhue styles, using that fitting session to refine construction and proportion before a single stitch is cut for their custom piece. Only then does the team begin building the bespoke sample, made to the bride's exact sizing with the fine textiles and hand-finished detailing Renhue is known for.

It's an intimate, collaborative approach that mirrors how Maggie and Tara design for the brand itself - the two work in tandem on every piece, blending Maggie's background in pattern-making and fit with Tara's eye for development and detail. That same partnership is now available to brides who want a gown that exists nowhere else.

Since launching in 2022, Renhue's gowns have found a home at retailers including Lovely Bride, Blanc de Blanc Bridal, Kalon Bridal Studio, and many more across the U.S. and around the world. This bespoke offering marks the first time that process is available directly through the brand, an exciting next step for Renhue

Interview by Ali Rosoff, Contributor, PhotoBook Magazine
Tearsheets by Daniel López, Art Director, PhotoBook Magazine
*Images courtesy of Renhue

RENHUE Presents "CHAPTER IX" Spring/Summer 2027 Bridal Collection

Renhue has opened their first design studio in Atlanta