The Art of the Beauty Tool According to Jenny Patinkin
The right beauty tool has something quietly transformative about it. Beyond the makeup itself, brushes can change how a routine feels, from the precision of an application to the small ritual of taking a moment for yourself. Jenny Patinkin approaches that idea by emphasizing both function and feeling, creating tools designed to make everyday beauty more intuitive, considered, and luxurious.
Among the brand’s newest offerings is The Depuff Brush, a uniquely shaped face brush designed to encourage lymphatic drainage while gently massaging the face's contours. Raised bristle nubs stimulate lymphatic flow, while its demi-dense bristles glide across clean, dry skin without requiring oils or additional skincare. Made with recycled plastic bristles and a recycled plastic handle, the brush brings together tactile pleasure, thoughtful design, and a more conscious approach to beauty. The brand’s 2026 collections also explore beauty tools as objects worth keeping. The Superstition Set brings together 12 navy brushes with ebony-toned bristles, each laser-engraved with symbols associated with luck and protection from cultures around the world, including the Evil Eye, Hamsa, ladybug, and elephant. The Atelier Blanc Travel Brush Collection takes a more minimalist approach, pairing eight travel-sized brushes with a sleek white vegan leather case, while the limited-edition Winter Wonderland Set introduces six icy blue complexion brushes inspired by winter's magic. Across the collections, recycled plastic, aluminum, and upcycled wood are incorporated into the construction, while the brushes’ densely packed bristles deliver an exceptionally soft feel and seamless application.
Also joining the collection is The Big Reveal Mascara, a precision-grip formula designed specifically for hooded, small, and mature or maturing eyes. Its delicately curved applicator hugs less accessible lash lines while building volume with effortless control. The curl-locking formula lifts and holds lashes, while its film-forming technology wraps each lash in a flexible formula that resists slipping, smudging, speckling, and flaking. Made in Korea, the water-resistant mascara is vegan, fragrance-free, cruelty-free, and washes away easily with warm water. Rounding out the new releases is The Mini Tweezer Treasure Set, a pair of petite precision tweezers presented in a pale blue velvet, jewelry-inspired case. With one slanted tip for brow shaping and one ultra-fine micro point for detailed grooming, the set reflects the same attention to precision found throughout Patinkin’s tools. Together, the collections suggest a shift in how we think about beauty essentials: not simply as accessories to a routine, but as objects that can make the ritual itself feel more intentional.
Tearsheets by Daniel Lopez, Art Director, PhotoBook Magazine
*Images courtesy of Jenny Patinkin
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