Sulwhasoo Redefines the Ritual of the Cleanse

New York, NY - February 2, 2026 - Sulwhasoo, a brand that is rooted in Korean skincare, introduces the Concentrated Ginseng Rejuvenating Cleansing Foam. A radiant complexion starts with a mindful foundation, this cleanser launch elevates the brand's values with having that healthy mindful foundation.

Sulwhasoo's new formula prioritizes the skin's delicate moisture barrier. The experience begins with a velvety cream that transforms into a weightless, “cloud-like” foam as it comes in contact with your skin and water. The result is a refreshed, balanced complexion that feels clean and hydrated.

Image of a model with their hands extended while showcasing the “Sulwhasoo Redefines the Ritual of the Cleanse” campaign. — Images courtesy of Sulwhasoo

Using “Dual Elastic Bubble Technology”, the cleanser generates micro bubbles that glide across the skin to lift away any makeup, sunscreen, and pollutants without any aggression. The ingredients in the cleanser help support the skin barrier leaving a smooth appearance after cleansing.

The use of the new cleanser is as simple as it needs to be. Using a dime-sized amount between damp hands, massage onto damp skin in circular motions, rinse thoroughly with water, and dry carefully with a clean towel. With continued use, skin appears softer and more vibrant, reflecting Sulwhasoo’s long-standing expertise in ginseng science.

Image Sulwhasoo cleansing foam at a modern sink, showing the product tube on the left and hands lathering the cleanser on the right. — Images courtesy of Sulwhasoo

Users have noted a visible radiant glow and soothing after just one application of the new cleanser. Following two weeks of use, participants reported a significant transformation in their skin texture, hydration, and vibrancy in their skin barrier.

The Concentrated Ginseng Rejuvenating Cleansing Foam is officially being launched on February 2, 2026 for just $65.