Becca Flood Debuts at NYFW with a SS26 Presentation

New York-based fashion brand, Becca Flood, investigates the balance between tradition and innovation, craftsmanship and the solidification of an idea. She was awarded the CFDA Suntchi Image Maker Scholarship in the Summer of 2021 for her talented way in which she tells stories visually. Her skills come to life in the debut of Becca Flood.  

COURTESY OF BECCA FLOOD

Dedicated to the art of storytelling through clothing, Becca Flood transforms knitwear, casualwear, and artisanal pieces into energized pieces that can carry our memories; into something meaningful.

COURTESY OF BECCA FLOOD

Disregarding fleeting, disposable trends, Becca Flood made its New York Fashion Week debut with a collection shaped by both rural resilience and urban edge — a subtle defiance against wastefulness. Rooted in sustainability and inspired by a Northeast rural background, local production, and the introducing democracy back into the craft, each garment is designed to last.

COURTESY OF BECCA FLOOD

Meeting the world where it’s at and as it is, this collection acts as a shining green light across the way of fashion dramatics. It is quiet and purposeful in the way it moves the brand forward.

COURTESY OF BECCA FLOOD

Durable, chic, and elegant in style, Becca Flood offers one-of-a-kind designs that allow you to express yourself with quality clothes. This brand proves the work and designs of rural designers are on the same level as those more focused on urban settings, intriguing fashion lovers to explore the world further. 

Article by Seana Watson, Associate Fashion Editor, PhotoBook Magazine
Tearsheets by Daniel López, Art Director, PhotoBook Magazine
*All images courtesy of BECCA FLOOD

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