Beaumont Organic originated from “a growing sense of disillusionment with the mainstream fashion industry, ”shares Hannah Beaumont-Laurencia. After having started off with a minimal collection of only eight simple cotton t-shirts, this company has now evolved into full collections and expansions with the opening of their flagship store in Manchester.

Established in 2008, this ethical women’s wear brand embraces timeless designs with a modern tone. Founder Hannah Beaumont-Laurencia discovered the harsh truths of fast fashion after working in high-street fashion, which then led her to wanting to create garments with integrity. Beaumont Organic creates sustainable womenswear, babywear, homewear and accessories made ethically that don’t compromise integrity.

Where did your inspiration for Beaumont Organic originate from?
My inspiration for Beaumont Organic came from a growing sense of disillusionment with the mainstream fashion industry. After working in high-street fashion, I witnessed first-hand theharsh reality of supply chains: exploitation of workers, unethical labour practices, and heavy environmental damage. I knew clothing didn’t have to be made at the expense of human dignity or the planet—that it could be beautiful, wearable, honest. I wanted to create garments with integrity: organic, ethically sourced, and with a clear conscience behind every thread. Starting from just eight organic-cotton t-shirts in 2008, I combined my passion for design and my desire for social and environmental justice to launch Beaumont Organic.

How has the brand evolved since it was first founded in 2008?
What began as eight simple organic-cotton t-shirts has expanded significantly. Today, the brand offers full womenswear collections, babywear, homeware, and accessories. The style has broadened beyond basics to more considered silhouettes—knitwear, linen pieces, dresses, outerwear—while keeping the signature clean, minimal, timeless aesthetic. Over time, the brand also invested in building a physical presence. In 2017, we opened a flagship store at 49 Hilton Street, Manchester—a concept store and creative hub combining retail with community, workshops and events. On the business side, we have expanded globally by selling in many countries, building an online store, and growing a customer base who care about both style and sustainability.

How do you ensure ethical labor and sustainability throughout the manufacturing process?
Ethics and sustainability have always been central to our production,from raw material to final garment. Here’s how we approach it: we prioritise certified organic and eco-fabrics (mainly GOTS certified), we work only with trusted factories within Europe—mostly in Portugal—small, family-run businesses. This helps ensure fair wages, safe working conditions, and that workers aren’t under unreasonable pressure. We build long-term relationships with these factories, not just one-off orders, giving them adequate lead times so there’s no expectation of overtime or squeezing. We are transparent about the supply chain, from farm to finished garment. Beyond manufacturing,we offer free repairs for life service so garments don’t end up as fast-fashion waste.

Hannah, you’re very transparent about the factories that produce your garments. Why did you choose these specific manufacturers, and how have you built and maintained those relationships over the years?
I chose these manufacturers because they aligned with my values: respect for workers, fair pay, European labour standards, and proximity to reduce the environmental footprint. By working with small, family-run factories around Portugal, and visiting them regularly it has been possible to foster genuine relationships based on trust, transparency, and mutual respect. Moreover, giving them longer lead times and steady orders helps ensure workers aren’t overworked. Wemaintain communication often, and on many levels—design, quality, schedules—to stay aligned in values and expectations.

What principles does Beaumont Organic have that sets them apart from other brands?
We pair contemporary, wearable design with deep commitment to ethical production and environmental sustainability. We insist on traceability. Every fabric, farm, and manufacturing step is traceable. We embrace slow fashion such as durable materials, timeless styles, and services like lifetime repairs to extend garment life and reduce waste. We value integrity, fairness, trustand respect—not just toward customers, but toward everyone involved: farmers, makers, factory workers, artisans.

When producing two collections annually, what key factors guide your creative process?
Timelessness and longevity, creating pieces that are not about fleeting trends but staples people will wear again and again. Quality and material, choosing fabrics that are organic or eco-certified, durable and comfortable, reflecting the brand’s values and ensuring garments last. Aesthetic coherence, upholding the minimal, sophisticated, elegant style that defines Beaumont—simple silhouettes, neutral tones, natural textures suitable for real life.

You distribute globally with a focus on the USA, Switzerland and UK. Why are those markets important to the brand and its demographic?
While based in the UK, Beaumont Organic appeals to customers beyond, especially in markets where consumers value sustainability, ethical production, and quality over fast trends. The USA and Switzerland represent parts of our international customer base with demand for conscious, responsible fashion.

Beaumont Organic has been able to establish a community through a variety of channels such as email newsletters, social media and its journal and blog. How has building a community helped establish a loyal customer base?
Building a community has been crucial. The brand doesn’t just sell garments, it invites people into a lifestyle and shared set of values—conscious consumption, respect for makers, environmental awareness. This sense of belonging and shared values fosters loyalty: people come to trust that buying Beaumont means more than clothes. It's a statement, an ethical choice, a part of a community. It builds long-term relationships rather than one-off purchases.

What emotions or experiences do you hope Beaumont Organic evokes for the people who wear it?
I hope that people wearing Beaumont Organic garments feel a sense of comfort and confidence knowing their clothes are made with care, respect, and integrity. I want them to feel connected to something meaningful, not just a piece of clothing, but a thoughtful choice that reflects their values. Ultimately, I want customers to feel good, inside and out, proud of what they wear, and proud of the impact their choices have on people and the planet.

As Beaumont Organic continues to grow as an established brand, what goals are you focusing on next?
Expanding the reach of the brand and spreading our message globally whilst maintaining the same ethical and sustainable standards—and without compromising integrity.

Interview by Leonor Moreira, Contributor, PhotoBook Magazine
Tearsheets by Daniel López, Art Director, PhotoBook Magazine
*Images courtesy of Beaumont Organic

Beaumont Organic: Fashion With Integrity