Business On BLM
Tearsheet by Casey Claros.
It’s been months since the Black Lives Matter protests began. Many retail brands had taken actions to support this movement, even requesting changes to Black Lives. You can still see many signs on the street of BLM, with posters placed on many billboards to create broader awareness. Brands, such as Glossier, Reebok, and Nike still address the issue, as they try to bring justices to Black lives and as they support Black-owned businesses.
Tearsheet by Casey Claros.
Glossier has announced donations to black-owned businesses totaling 500k and another 500k for fighting racial injustice. Reebok had extended its partnership with Pyer Moss and its founder, Kerby Jean-Raymond. Kerby Jean-Raymond, a Haitian American designer, created a label that speaks to Black heritage and activism. Reebok gave complete control to the designer for the collections, allowing him to showcase his thoughts to the audiences in understanding ways.
Nike as a worldwide brand had also supported the movement. On Nike News, the company announced a partnership up with Converse for a $40 million commitment for the next four years to support the Black community. The commitment mainly focuses on supporting organizations’ centralized social justice and racial inequality. The brand also released a new advertisement video called “You Can’t Stop Us,” featuring diverse sports athletes. Nike’s famous slogan changed for this commitment by posting on social media a video stating “For Once, Don’t Do It.”
As a fast fashion brand, Fashion Nova had also supported of the movement by donating 1 million dollars for community resources and awareness campaigns.
Tearsheet by Casey Claros.
Article by Yuqing Liu, Contributor, PhotoBook Magazine
