ESW Beauty, Clean Skincare and Healthy Living Combined

ESW Beauty is a clean, vegan skincare brand combining health and sustainability. The brand, which launched in 2019, was founded by Elina Sofia Wang. When Elina decided to start living a cleaner lifestyle, she began eating healthier and swapped out overly sugary beverages for raw juices and teas. However finding clean, non-toxic skincare products was more challenging. Elina decided to create her own brand that combined her passions for clean skincare and healthy living. ESW Beauty first launched their biodegradable Raw Juice Cleanse Sheet Masks, inspired by the raw juices Elina came to love. The brand has since introduced more products like face tools, clips, and tote bags. Just recently, they launched their new line of compostable Plant-Based Milk Sheet Masks.

I love a good at-home facial treatment, so I was ecstatic to try all of ESW Beauty’s sheet masks. Not only is the packaging taste-ful, it’s also sustainable and recyclable. Every mask is vegan, non-toxic, and cruelty-free. Unlike some other disappointing sheet masks I’ve tried, these masks are oh-so juicy and creamy. And yes, these masks are as delicious for your face as they sound. My skin immediately felt refreshed and hydrated after using each mask. I used them mostly at night and loved how soft and plump my face would feel the next day. ESW Beauty’s sheet masks are a fun variety of clean, healthy ingredients that work well together. If you’re debating on which one to try, here’s a breakdown of every mask:

Pineapple Bliss Revitalizing Raw Juice Mask, $6 eswbeauty.com
The Pineapple Bliss mask is like a health shot for your face. It’s made with pineapple, kiwi, pear, and ginger extracts. The enzyme bromelain from pineapple acts as a gentle exfoliator while the antioxidants from kiwi protect and revitalize your skin. Pear and Ginger are filled with antioxidants that reduce inflammation and give you healthier skin.

The Pink Dream Moisturizing Raw Juice Mask, $6 eswbeauty.com
The Pink Dream mask is a splash of sweetness. It’s made with watermelon, rose water, and grapefruit extracts. Watermelon helps promote collagen, rose water helps to soothe and repair your skin, and grapefruit keeps your skin hydrated and protected. If you want glowy, moisturized skin, this mask is for you.

Green Reset Anti Aging Raw Juice Mask, $6 eswbeauty.com
The Green Reset mask contains kale, spinach, broccoli, and apple extracts to give you more youthful-looking skin. Kale and spinach have antioxidants, vitamins, and retinoids that decrease the appearance of wrinkles. Broccoli and apple are packed with vitamins that help reduce skin damage and restore collagen. This mask will leave your skin looking and feeling smooth.

Deep Detox Pore Control Raw Juice Mask, $6 eswbeauty.com
The Deep Detox mask is perfect for purifying and decongesting the skin. It contains activated charcoal, lemon juice, and water. Charcoal cleanses your skin, unclogs pores, and removes impurities. Lemon juice helps to gently exfoliate dead skin cells while the water keeps your skin hydrated and nourished.

Strawberries & Cream Soothing Raw Juice Mask, $6 eswbeauty.com
The Strawberries & Cream mask is made with coconut, vanilla bean, almond milk, and strawberry extracts. The healthy fats and vitamins from coconut and almond milk make your skin look smooth, plump, and hydrated. Strawberry and vanilla bean help to soothe and tone the skin. This mask will give your skin the nourishment and hydration it craves.

Blueberry Coconut Milk Firming Plant-Based Milk Mask, $7 eswbeauty.com
The Blueberry Coconut Milk mask is made with blueberry and coconut extracts to reduce fine lines and firm your complexion. Blueberries build collagen, promote healing, and prevent skin damage. Coconut Milk boosts collagen and cell regeneration which help maintain your skin’s elasticity. It also features Hiroki Cypress Water which helps to heal the skin and reduce inflammation. This mask helps to rejuvenate your tired skin and leaves your face feeling plump.

Matcha Almond Milk Radiance Plant-Based Milk Mask, $7 eswbeauty.com
The Matcha Almond Milk mask will be your skin’s favorite drink. It’s made with green tea and sweet almond extracts. Matcha helps to reduce inflammation and even out your skin tone. Almond milk helps to rejuvenate your skin and brighten your complexion. The mask also features Witch Hazel Leaf Water which reduces redness. Use this mask in the morning to start your day looking and feeling radiant.

Vanilla Oat Milk Nourishing Plant-Based Milk Mask, $7 eswbeauty.com
The Vanilla Oat Milk mask is made with vanilla and oat extracts to soothe stressed and irritated skin. Vanilla and oat milk help to calm irritation and reduce inflammation. It also contains Sweet Olive extract, which encourages the skin to heal and treat hyperpigmentation. This mask will help balance your complexion and leave your skin feeling nourished.

Avocado Banana Milk Hydrating Plant-Based Milk Mask, $7 eswbeauty.com
The Avocado Banana Milk mask deeply moisturizes the skin with avocado and banana extracts. Vitamins from avocado, like biotin and vitamin E, provide hydration and protection. Banana milk, which is full of potassium and antioxidants, helps restore the skin’s moisture barrier. This mask also contains bamboo water which hydrates and smooths the skin.


Article by Taylor Houston, Assistant Fashion & Beauty Editor, PhotoBook Magazine
Tearsheets by Alexa Dyer, Graphic Design Coordinator, PhotoBook Magazine
*Images courtesy of ESW Beauty

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