CHANEL TAKES ON LAKE COMO FOR THEIR CRUISE 2025/26 COLLECTION AD CAMPAIGN

CHANEL Cruises to Lake Como for their 2025/26 campaign which was shot by Mario Sorrenti. Starring Alix Bouthors, Ida Heiner, and Xu Wei, the cinematic magic of the campaign captures a certain soften of la dolce vita.

Three models on a wooden deck overlooking a lake, wearing styles from a black lace dress to a white crochet outfit.

Images by Mario Sorrenti
Models Alix Bouthors, Ida Heiner and Xu Wei

Every silhouette is both unique yet known, exploring the quintessential CHANEL summer wardrobe. Playfully incorporating a sailor collar with ecru tweed that is belted like gown over a swimsuit. Yellow denims with pink beads, a House emblem, of course, and sailor tripes, terracotta, and the sun hitting the water in the afternoon.

Three models posing on a boat traveling through water, all wearing sunglasses and styled in luxury apparel.

Images by Mario Sorrenti
Models Alix Bouthors, Ida Heiner and Xu Wei

Evening silhouettes entail short lengths and precious lace with a leather option that displays ones back and shoulders- glamor, celebration, and capturing light from the sun and the light from within are prioritized.

Displays a two-panel layout: one image features a model in a white coat posing near a table set, while the other shows two models in striped ensembles standing by a pool.

Images by Mario Sorrenti
Models Alix Bouthors, Ida Heiner and Xu Wei

Contrast is at the heart of the campaign with stark blacks and glowing whites that both serve as foundations for sparkle, lines and details. Accessories aid in the visuals with patent leather mules, big black sunglasses, woven totes, and a marvelously yellow mini CHANEL 25 bag that are ready for the getaway of your choice.

Image features two models in a luxury poolside setting, with one wearing a white, textured two-piece set and the other styled in a black gown.

Images by Mario Sorrenti
Models Alix Bouthors, Ida Heiner

This campaign exists in a lifestyle of elegance, one that brings a certain sense of reality to fantasy.

The CHANEL Cruise 2025/26 collection is now available in boutiques.

Article by Seana Watson, Associate Fashion Editor, PhotoBook Magazine
Tearsheets by Daniel López, Art Director, PhotoBook Magazine
*All images courtesy of Chanel

Style WatchAlison Hernon#luxury, #Paris, #Coco, #CruiseCollection, #water, #saling, #tweed