Elie Awad’s "City in a Girl" Collection

A portrait of Elie Awad wearing a black gown with a flared skirt, set against a city backdrop seen through a glass window.

Courtesy of Eli The Label

City in a Girl, the newest collection from Eli The Label for FW/24-25, is inspired by the wonderful women who reside in bustling cities and make them their own, providing a fresh new perspective on city glamor. In the collection, designer Elie Awad blends different colors, shapes, and textures to produce a series of flowing gowns that celebrate the women wearing them. Every piece featured represents “a story of transformation, with intricate designs that symbolize the harmonious fusion of a woman’s inner world with the dynamic rhythm of metropolitan life.” 

A portrait of Elie Awad standing on a rooftop wearing a multicolored strapless gown with a tailored scarf.

While the pieces are colorful, they are still refined and wearable, oozing elegance through the combinations of satin and drapery that reflect the metropolitan areas from which Awad drew inspiration. Gorgeous shades of red, blush pink, slate gray, and purple are among the hues the collection incorporates, with equally varied silhouettes and styles throughout the options offered. With a plethora of choices to pick from, the assured city woman is sure to exude confidence in whichever style she decides upon. City in a Girl is available now on Eli The Label’s website, as well as selected stores around the world. Take a look at some of the inspired designs below:

A portrait of Elie Awad on a rooftop wearing a blue gown with tulle, set against a backdrop of glass skyscrapers.
A portrait featuring Elie Awad wearing a purple pleated gown with lace trim.
A portrait features Elie Awad styled in a coral-colored gown with a pleated bodice, cape-style sleeves, and a front tie detail.
A portrait features Elie Awad styled in a floor-length black gown with a one-shoulder neckline, high slit, and purple satin sleeve.
A portrait features Elie Awad wearing a strapless teal gown with a pleated bodice and metallic belt.

Article by Logan Dutra, Contributor, PhotoBook Magazine
Tearsheets by Robin Chou, Graphic Design Intern, PhotoBook Magazine
*Images courtesy of Eli The Label

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