Zcrave Opens A New Soho New Flagship Location

WHO: ZCRAVE The loved contemporary fashion brand (ZCRAVE.com)

WHERE: 25 Mercer Street (between Canal and Grand), New York, NY.

WHAT: The bold, contemporary fashion label ZCRAVE, opens its second

Z Crave opens its second Manhattan location in SOHO, at 25 Mercer Street with friend of the brand Christina Milian.

ZCRAVE founder Hila Shtork Zigdon was born and raised in Tel Aviv, Israel. Her parents were tailors and had a popular fashion collection in Israel. They were early inspirations for Hila, who got her start in apparel working for athletic brands Nike, Puma, and Umbro.

“I have never really been that into the trends of fashion!” she reveals. “I love the design and I enjoy pairing garments in ways that tell stories.”

“My job is to scout out the very latest in trends” she continues. She is inspired by items that exude attitude and an urban edge with light, clean lines cut with sharp sophistication and bold, an edgy flair that is also very feminine. “Then I work my magic to offer the pieces to customers at down-to-earth prices.” The retail price point ranges from pants for $249, to cocktail dresses for $285.00

“Because at the end of the day, looking one’s very best is not a luxury, it’s a necessity.”

ZCRAVE’s NYC locations:

Upper East Side: 1281 Madison Avenue

Soho 25 Mercer Street
*Images by Zcrave